Archive | April, 2012

6 Reasons Every Store Should Have a Website

website

It doesn’t matter whether you sell products online or just in a local storefront, every store should have a website.  The cost and ease of having a website is getting easier and easier every day.  Many store owners will argue that they don’t need a website since they have a Facebook fan page or some other social media page that people can find.  While social media is a good start, it is even more important to have your own website.

Phone Books are dying

  • Most people’s first reaction is to head to the web to find out information on a store.
    • Store Hours
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NPR Article about Online Shopping

There is a great article about online shopping at NPR today.  It talks about a woman who does most of her shopping online.  While they talk about free shipping and discounts, never once was it mentioned that she did it to save on Sales Tax.  To quote from the article

“Over the years, Houseman says her love of convenience has trumped any initial misgivings about the security of using a credit card online, as well as those about having to make returns. She says she even gets better customer service online, with some e-tailers responding to tweeted customer complaints.”

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Why the Sales Tax Debate is really an Assault on Small Business by National Retailers! Part 2

In Part 1 of this article (seen here), we talked about the hypocricy of states and national retailers on the sales tax debate.

Amazon caused an uproar when around Christmas they started giving discounts for those using their price comparison application.  I think this is a calculated plan by Amazon to force discussion on sales tax that will actually help Amazon.com substantially if they get their way.  If online retailers are forced to collect sales tax in every jurisdiction they make sales, here is who wins and here is who loses.

Winners

Amazon.com

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