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E-Commerce Photography – Part 2

This is part 2 of our posts on taking product photos for your e-commerce website. If you want to read Part 1, you can find it HERE.

Many times e-commerce owners are not only staring out on a budget, but also might have hundreds of products that make it difficult to hire a professional photographer for a given budget. For one website I started, I needed to take photographs of about 150 items and I could not justify the expense of taking them into a professional photographer given the selling price and my budget for the site at the time.

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E-Commerce Photography – Part 1

Part 1 will deal with hiring a professional photographer, part 2 will deal with taking the photos yourself.

When you are creating your online store, many are lucky enough to have access to photographs created by the brands they sell but many entrepreneurs are not so lucky as to have pretty and professional photographs to use on their websites. In fact, if you are creating your own products, you will need to take your own photographs. Even if you do have access to stock photos, it may be important to take your own photos just to personalize your website, or adding more content to distinguish yourself from the competition.

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Which email marketing platform is best for me?

best email marketing platform

Why Email Marketing?

If you didn’t know, email marketing is still one of the more effective ways to reach your customers, whether you are a local business, an ecommerce store or internet marketer. I have worked with multiple companies and find each one has pro’s and con’s depending on the type of business you run. What I have discovered if you ask anyone, is the email marketing platform they use, will be the one they recommend to everyone. Unfortunately, one size does not fit all, and finding the right fit is key. In the end, there is only one platform I will actually recommend against, and I will explain why.

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Why Local Stores should have an Online Store

The other day I was reading an article on Practical Ecommerce about why brick and mortar stores need an online store. They brought up some great points including how their customers are already online, the online social network scene and customer service but I think the article missed some great advantages to having an online store beyond expanding your reach beyond your retail footprint.

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What do you want to learn?

Hey everyone, I am taking a survey on some courses I am thinking of providing to my readers and those that subscribe to my list. If you can 3 minutes to go through my survey, it would be so helpful.

If you are having problems seeing the survey here is a direct link:  SURVEY

Take Survey

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Shopify Review Updated for 2014

Shopify Product ReviewUpdate to my Shopify Review of 2012

Back in 2012 (Old Shopify Review) I had done an initial review of Shopify Shopping cart system. In the year or so since I did that review, Shopify has made some major changes to the platform and I wanted to do a quick update and share those with everyone. Take a look at the quick video below:

What changes has Shopify made?

A few of the changes I appreciate that Shopify has made in the last year include:

  • Meta Descriptions down to the page level
  • Adding Discount Generator at the basic level
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Three Things to Remember When Buying a Domain Name

Namecheap.com - Cheap domain name registration, renewal and transfers

What should you think about when buying a domain name?

Making a decision on buying a domain name can be a difficult for many people. What should they be looking for? What domain name works best? Will people remember you? Will this help me with my search engine ranking?

Do I go branded or keyword specific Domain Name?

There are two routes for buying a domain, either branded, or keyword specific. Branded refers to buying a domain for your brand regardless if it includes the name of the products you are selling. Look at the two domains and you will see the difference.

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Looking Big on a Small Budget

Looking Big on a BudgetCase Study of a Client Site on a Budget

For those of you without a TV, for many years TLC had a show called Trading Spaces. Neighbors would swap houses and let each other redesign a room with the help of a Trading Spaces Designers. One of those designers, Lauren Makk decided to pack up and move to Hawaii after falling in love with the islands.

Besides her media appearances and local and national design clients, Lauren had the idea for a home accessory store showcasing in her words, Practical, Affordable, Design. Hence, PADHawaii was developed and launched in August of 2013. Not only does Lauren feature innovative and modern design elements, but the store (and website) act as the hub of creative influences in the community.

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CoreCommerce Review and Walk Through

Looking for a balance between ease of use and control over the look and feel of your ecommerce platform? CoreCommerce might be the right application for you. Watch the video below as I walk you through the pros and cons of the Corecommerce shopping cart system.

What is great about CoreCommerce?

After using corecommerce a couple years ago, I revisited it recently for a customer that had specific needs that were not being fulfilled by the other hosted shopping cart. While I ended up not using them for this particular customer, I was pleasantly surprised by the functionality and ease of use of this shopping cart application. In particular, Corecommerce allows you:

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Americommerce Review and Walk Through

Are you looking for an all in one solution for your ecommerce needs, yet don’t want to go opensource? Americommerce may be the platform for you. I started using Americommerce when I had a client that had some bad experiences with open source applications, especially security, maintenance and ease of use. Given their needs (they are a wholesaler to retail stores), I set them up on Americommerce. Mainly I did this for several reasons.
Start selling online with AmeriCommerce

Why I chose Americommerce

  • Robust Wholesale Section – Their pricing section allows you to price robustly for both wholesale, distributors and retailers without having to set up multiple products
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