February 2, 2017
Today I decided to take a page from Matt Giovanisci over at Money Lab and do a money challenge. My goal is to launch a new membership site by the end of February. I keep a list of ideas but I have been procrastinating and they continue to languish. So I am going to document launching a membership site by the end of February which gives me 27 days. I am not sure if I will get it done but I will sure as heck try.
A list of idea
So I keep a list of ideas that I want to build courses around. But if that list doesn’t convert to an actual product, then its worthless. So lets get started.
Many of you don’t know that I run a private label coffee business where I sell roasted to order coffee to gourmet coffee buyers. I also sell some local Kona coffee which is an easy sell since the restaurants that serve it do the advertising for me.
Anyone looking for either a side of full time business with a little bit of hustle, could do very well with a private label coffee or tea business. Compared to other consumable products business, the cost to start are low, margins can be good, and with the proper marketing, you can have a nice sustainable recurring business.
So my membership site will be how to create your own private label coffee business. This will be perfect for people that want to get into e-commerce, those in MLM that aren’t having success and can be done part time or full time. So high level overview will be:
- Sales Channel
- Defining different coffee tiers
- How to source and private label coffee
- How to create a website that sells
- Marketing your coffee store
So my to do for the next few days, I need to outline much of what I need to do.
So its Saturday, and I needed to move a little closer to getting this prepared. So today’s I outlined the course structure. I can be really bad about project management so I am using Asana which has a free tier to both outline and track my progress.
I may change things a little bit as I move a long but this will also allow me to go back to this as a template for future projects. I have already outlined the basic structure of the course. This will be a 4 part series. Part one will go through coffee culture as well how to find the coffee. Part 2 will talk about branding. Part 3 will talk about creating your website and part 4 will be marketing and selling your coffee.
I am thinking of doing one upsell. I tend to avoid WordPress for e-commerce and use hosted carts but maybe my up sell will be about using something like Woocommerce or Cart66 since the subscription service will be important. If you think I should just add it as a bonus, leave a comment below.
Two Hours Later…
Using Keynote, I have created 5 different slide decks to use in the Part 1 intro. Tomorrow I will start thinking about a domain name.
February 28, 2017
Ok, I failed. I failed at this challenge. This to often is why people fail at an online business. Not because their idea is terrible, but more often than not, you just don’t get it done. I will revisit this in the future but I got pulled into other projects that meant this one got placed to the side.