6 Reasons Every Store Should Have a Website

It doesn’t matter whether you sell products online or just in a local storefront, every store should have a website.  The cost and ease of having a website is getting easier and easier every day.  Many store owners will argue that they don’t need a website since they have a Facebook fan page or some other social media page that people can find.  While social media is a good start, it is even more important to have your own website.

Phone Books are dying

• Most people’s first reaction is to head to the web to find out information on a store.
  • Store Hours
  • Location
  • Product
  • Phone Numbers
  • With 1/3 of consumers having a web connected smart phone, looking up your site on the web is easier and faster than a phone book.

Control

• A website allows you to control what a customer sees and knows about you.
• Adding additional pages of information cost you next to nothing.
• No need to worry about competitor ads showing up next to your listing on social media sites and phone books.
• No need to worry what the next big thing is.
  • Regardless of what social media platform you use, websites are the one consistent source of information.
  • Adding buttons to the next new social media site is easy with a website.

Cost

• Websites are quick and affordable to start up.
• Get a fully customizable website for the cost of a three line ad
• Get a fully functional ecommerce website for less than the cost of a full page ad
• Monthly maintenance is nominal
• No limit to how much information you can put on your website

Flexibility

• Easy to keep information on your company up to date.
  • Immediately fix errors
  • No ad cycles to worry about
  • Notify customers about sales, events and other information quickly and easily.
    • Company blogs and news
    • Email lists that are easy to integrate on to your website.

Communication

• Easy to communicate with customers
• Drive sales with inbound marketing and information
• Customers can access information 24/7/365 about you.
• Compliments your print, radio and TV advertising.

Competition

• Your competitors are doing it.
• Guess which store customers will visit more often?

If you don’t have a website then you are slowly going to get left behind.  If you need to build a website and don’t know where to start, let us know.  Whether you are looking for a fully functional ecommerce website, mobile website or informational website, we have platforms ready to work for you.  Go ahead and contact us to find out more!